The Principle Academy Charter School rebrand was designed to evolve into an elite college preparatory school. The branding and griffin mark appear firm and academic, but maintains an inviting and approachable look.

The color scheme appears strong and scholastic with a bright presentation. This color scheme incorporates the original green hue with additional support colors to keep the brand familiar to those who already attend the school. Their website and final branding choice can be found here.

Medium - Digital