Drexel University Startup Fest
Startup Fest, Drexel's annual flagship entrepreneurship event, is comprised of keynote speakers, workshops, competitions, and a networking happy hour. The event celebrates entrepreneurship in Philadelphia, hosting hundreds of students and professionals. Students have the opportunity to register for competitions, win up to $25,000 in cash, and receive in-kind services for their ventures.
This event promotion took advantage of numerous physical and digital platforms to attract registrants. Platforms utilized during
Drexel Startup Fest 2017 took a huge leap forward with its structure as well as its attendance. The marketing campaign incorporated thorough information that directly targeted students and Philadelphia entrepreneurs. Startup Fest 2017 brought in 47% more attendees than in the previous years. In addition, print materials, graphics, and social campaigns had more engagement and support from Drexel students, Drexel faculty/staff, and the Philadelphia community.
Medium: Canvas, Floss, Digital