Cat Dad Campaign


A project to address gender inequality in a subject of our choosing. Men are rarely thought of as cat owners compared to the typical "crazy cat lady". This is a parody of a baby care guide for new dads to encourage men to own cats and interact over social media. The .gifs are filters created to be used in Snapchat.

Based on data showing that Snapchat has a high male audience, this platform was chosen as a primary social media source for this campaign. These filters continue the campaign of unifying men by sharing pet videos and photos.

Medium - Digital